Tips for creating an optimised website
Getting your website noticed on the Internet is not just a matter of finding a website design agency that will create it but also doing it in a proper manner so that search engines will be able to properly rank it and you will be able to properly optimise it from an SEO perspective.
Although SEO is not an “exact science”, here are some great tips to consider when working on your website:
1. Internal linking architecture right from the start
Internal links should be used right from the development stage. They are not helpful only for your visitors but also if properly used can give you a nice boost on targeted keywords used as anchors. Always do proper keyword research before plunging into internal linking structure.
2. Make use of unique titles, descriptions and H tags on all pages
Write for your visitors but write for the search engines as well. Though you might want your website to be more of a sales letter (in the end, any website is created for selling a product/service) you should properly make use of keyword rich titles, description and H1, H2, H3 and so on tags so that search engines like Google will know exactly what your page is about.
3. Never use on-page blackhat tactics
Most well known blackhat tactics are keyword stuffing, cloaking, re-directs and so on. When you are developing a website that represents your business online be sure to avoid these tactics, if you are planning to make use of your site on a long-run.
4. Track your efforts
Whether we are talking about tracking how your keywords rank in the search engines or about on-page errors, inbound links and so on, tracking is one of the most important part of search engine optimisation and not only. You can easily use free keyword tracking tools for your main phrases, Google Webmaster Tools for your on-page errors and links or any other software available at low costs or for free.