Three Tips for Registering a Better Domain
Choosing the right domain name and extension is one of the most important first steps in starting any Internet business endeavour. The name of your website will directly influence the amount of organic search engine traffic you’ll be able to generate initially. If you’re having trouble finding a suitable website name, consider the following tips:
1) Look for Exact Match Keyword Domains – Registering a good domain name is the first step in any successful SEO campaign. One of the easiest ways to begin attracting visitors to your website with very little effort is to register a domain with a name that matches a popular keyword. By choosing a name that people are already searching for, you’ll instantly maximise your chances of appearing at the top of the search results. Since most of the shorter, more generalized keywords already have been used as domain names, you may have to begin by searching for long tail words that are more specific to a sub-niche.
2) Choose One of the Big Three Domain Extensions – If you’ve been surfing the Internet for more than a couple of days you’ve probably noticed that most of the websites that appear in search engine results have one of three major extensions –.com,.net, and .org. By registering the domain with one of these extensions you can greatly increasing the chances of generating residual traffic. In addition, since domain names registered with popular extensions are intrinsically more valuable you’ll be able to fetch a higher price if you ever decide to start a website.
3) Create Something Catchy – if you’re unable to find a domain name that matches a keyword, another great option that many people overlook is to simply create something original and catchy. Some of the most successful websites of all time have domain names that are memorable and unique, but do not contain specific keywords (i.e. – eBay, Yahoo, Google, YouTube, Digg, Twitter, Facebook, MySpace). Ideally, if you’re going to create an original word or phrase for your site you’ll want to keep the domain name under nine characters total.